Allergan’s BOTOX Cosmetic Day is next Wednesday, November 18. From 12 pm Eastern, Allē members can buy a $50 BOTOX Cosmetic gift card online and get a second one free, one purchase per member, while they last. The cards do not expire. It is the company’s biggest offer of the year, and in my practice it is the busiest injectables week on the calendar.
I like the day. I get toxin myself, and I have said so in print.
“It really is a maintenance therapy. I myself get botulinum toxin in the forehead, crow’s feet, and glabella lines every three to four months, just to maintain the wrinkle free appearance with a dose that still lets me express my face without looking abnormal. I believe the skin quality in these areas is also maintained with the use of botulinum toxin.”
So here is what the deal changes. It changes the price of a treatment I already think is worth having, for people who already know they want it. That is all it changes, and the rest of this post is about the things it does not.
It does not change the dose.
“Patients also need to understand that a lot of things matter in regard to how long the Botox treatment will last. Dose, dilution, injection placement, and product choice matter more than whether you are active or inactive. These are all customized depending on each patient’s consultation. For example, patients with very strong frontalis muscles, glabellar muscles, or masseters will require a higher dose than others.”
A first-timer who asks how many units two gift cards buy is asking the wrong question. The exam sets the units. The cards come off the bill afterward.
It does not change what is in the vial, or who is holding the syringe. Deal weeks bring discount offers from places that are not Allergan, and I wrote down last month exactly how my practice keeps that out of the room.
“We buy directly from the manufacturers, Galderma, Allergan, and Evolus. The toxin is shipped to us directly from them in temperature controlled containers. The vials are stored in a medical temperature controlled refrigerator that is monitored 24 hours a day for temperature variations.”
“We do not use a middle man or discount pharmacy to order our toxins. Botulinum toxin are reconstituted and administered by registered aesthetic nurses, nurse practitioners supervised by Dr. Agullo. Dr. Agullo also administers the treatments. Patients can see the vial at any time.”
“The danger with counterfeit products is that we only find out because they go to the ED because of severe life threatening complications. Some counterfeit products result in no result at all because they do not contain the botulinum toxin.”
And it does not change the day-after rules.
“I do ask patients not to exercise for twenty-four hours after a botulinum toxin injection, but this is not because it is going to wear off sooner. It is because I want the solution to stay exactly where I injected it, and strenuous exercise immediately after an injection could increase the risk of the product migrating, complications, and swelling.”
One more thing a deal day cannot do: it cannot turn a surgical problem into an injectable one. Toxin relaxes a muscle. It does not lift a brow that has fallen or remove skin that is resting on the lashes. If you have been adding units every visit and getting less, that is the conversation to have, and it is on the Agullo Plastic Surgery version of this post.
The deal mechanics, the table of what the cards cover and do not, and how the front desk at Southwest Plastic Surgery applies them are in the full post. My read on the two-week toxin that is not here yet is in Boey.
Ready to Talk?
I am Frank Agullo, MD, FACS, double board-certified, Mayo Clinic fellowship trained, Clinical Associate Professor of Plastic Surgery at Texas Tech, Castle Connolly Top Doctor 2014 through 2026. Call (915) 590-7900, text 1-866-814-0038, or book at swplasticsurgery.com/med-spa. #StayBeautiful
Find me at @RealDrWorldWide on Instagram, TikTok, and Snapchat, @Agullo on X, or @AgulloPlasticSurgery on Facebook.

