I browse the search metrics for my practice site on occasion, and one statistic never fails to catch my eye. Roughly 33,000 searches a month are done for “bbl smell.” Not “bbl safety.” Not “bbl recovery.” BBL. Smell.
I have a strange tug of war with myself about ranking for it.
The term became an infamous joke a while back, complete with the hashtag, the reaction videos and a few celebrities getting a laugh out of it on air, and somewhere in that explosion it hardened into something that sounds medical enough to be credible. The fat is rotting, went the theory. They cut out fat, stuff it into a butt, the fat dies, and it causes a stink you can smell on the bus.
I was a founding vice president of the World Association of Gluteal Surgeons and became its president a couple of years later, so a good part of my career has centered on this single procedure. Of all the things I am sure about related to the BBL, this is the one I am surest of: the fat is not rotting.
A search term is not a symptom
Nobody gets to 33,000 searches a month on a complication rate. It reached that level of notoriety because culture put it there. The BBL exploded, a lot of it was performed inexpensively and in volume, and many patients were left with a garment, a pillow and minimal instruction on the critical second week. Some of those patients noticed an odor, and the internet amplified the message.
That is the intriguing part for me, more so than the odor. Anyway, I already composed the full explainer for my practice site, and the hygiene protocol lives here. This column is neither. It is about the query.
What walks in the door
When a patient presents believing she smells, in the order I see things, it typically looks like this.
Most commonly, the garment. The patient has been wearing it round the clock for a week and a half straight. Sweat builds between garment and skin, a little lymphatic fluid is still weeping through the port incisions, and all of it has been cooped up under fabric the entire time. That is a laundry issue dressed up as medical history, not a BBL issue.
Occasionally, a seroma. That is a fluid collection in one of the liposuction sites, and it may smell when it starts draining. A quick drainage in the office normally remedies it.
Now and then, a stitch. A suture works its way out from under a scab, and the patient reads online that it must be dead fat. Our nurse practitioner runs into this one on the follow-up calls all the time: “Sometimes it could be the suture, sometimes it could be a scab. If the scab looks like it’s coming, you could ask your massage therapist, because sometimes you might have a little suture underneath it and it just needs to be removed so that way it could completely heal.”
Infrequently, it is an infection. I said this in a Q&A on recovery a couple of weeks ago and I will say it again here, because it is the honest answer: “Usually, it’s a very straightforward procedure with very low complication rates. But we’re always vigilant for any signs of infection, like redness, purulent discharge, pain in one area that continues to increase, or fluid buildups in the areas of liposuction, which could be seromas.”
Did you notice what is not on that list by itself? Smell.
The nurse practitioner has the best way of handling these calls, a simple test I definitely did not come up with: “As long as it’s not red, it’s not draining, it doesn’t smell foul, then it’s not an infection. It just means it’s healing from the inside out.”
Red. Draining. Foul. You need all three. A sniff coming off the compression garment on day ten does not make that list. It is a straightforward reminder that the garment needs washing.
What the search term really represents
This is where my personal opinion comes in, and it may not thrill my colleagues.
I believe “bbl smell” has far more to say about the sale of the operation than about the procedure itself. Someone is selling high volume at rock bottom prices. Patients often do not meet their surgeon until the morning of surgery, if at all. They get a pamphlet at discharge and zero plan. Nobody referred them to a lymphatic drainage therapist, nobody handed them a backup garment, and there is no number to call on day ten. Their only recourse is the comment section, full of other women with the identical issue, and not one of them has a surgeon available either.
Run enough patients through that model and some will smell something in week two with nowhere to take it. Thus a search query, which morphs into a joke. What disturbs me about the gag is that the butt of the joke ends up being the patient. The responsibility rests on whoever sent her home with that little guidance.
The BBL in the videos is not the one I do
I use ultrasound guidance for the fat grafting, which lets me place the fat only in the subcutaneous layer, never into the muscle. That single change is the biggest safety advance this operation has had, and championing standards like it across borders is the reason the gluteal surgeons’ association exists. I also keep the volume conservative, enough to alter the shape without taxing the surrounding tissue past its capacity. Fat grafted gradually into the correct layer with blood supply on all sides survives. Fat forced into areas the tissue cannot support does not, and the “necrosis” stories people have seen are a direct result of the latter, not the former.
This holds true for my standard Brazilian Butt Lift and for the Supercharged BBL, where I keep the grafting at the same reasonable level and add an intramuscular implant instead of depending on fat alone for projection.
Then there are all the extras the lower-tier version neglects. My patients go home with a garment plan that keeps one in the wash and one on the body, Hibiclens, a bidet on the shopping list, lymphatic drainage booked two to three times a week for the first month, and calls from a nurse practitioner who has handled every conceivable version of the second week. That is not a handout. It is a program, it costs me something to run, and it is precisely why the BBL I perform does not cause an odor. I am not backing down on this. It does not happen.
If anything, the surprise tends to go the other way. From the same Q&A: “Most patients are surprised that the procedure itself and recovery are easier than they thought.”
If you Googled it late at night
Wash the garment. Rinse rather than wipe. Keep your scheduled massages. The smell you may encounter in week two is almost certainly fabric, a hot day and the healing process. Then try the red, draining, foul test. All three present, call your surgeon right away. None, well, it is time to wash the garment.
One final thought. If the surgeon you are considering cannot tell you who will answer your call on day ten, that is your odor. Move on.
I am double board-certified, fellowship-trained at Mayo Clinic, and a Clinical Associate Professor of Plastic Surgery at Texas Tech University Health Sciences Center. Castle Connolly has recognized me as a Top Doctor for 13 consecutive years. I helped start the World Association of Gluteal Surgeons because this operation needed a standard, and 33,000 searches a month is what it looks like when the standard is not met.
Ready to Talk?
If the Brazilian Butt Lift has crossed your mind and you want the version that includes a dedicated recovery program, the first step is a consultation. Call (915) 590-7900, text 1-866-814-0038, or book online at agulloplasticsurgery.com. #StayBeautiful
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